Say what? I have an enemy? Yes, we all have an enemy. The enemy is YOURSELF. Your mind. It’s the one that can destroy your mojo, your drive and work mentality. Your mind from a young age to where you are now has been conditioned by those around you, it has either attempted to sabotage or has elevated your success.
Your enemy enjoys blaming others too! It attempts to hide away from failure or bad times to help preserve it’s control over you so you can remain living ‘safe’ and not able to advance yourself. If you’re unhappy with your occupation, your pay then your enemy will simply blame your management, office politics, bills and even your dog! Let’s be clear here, you are where you are because of YOU. You applied for the job, got the job and continued to do the job. Am I right? There is no one else to blame than you.
If you are overweight and you’ve tried crash diets, supplements and ultimate exercise plans with no result then don’t blame anyone but you. You hired the trainer, you bought the supplements and you studied the diets. If you can understand that this is your doing and you take responsibility for it then it will allow you to grow. Trust me, you will think on higher levels because you have told yourself that ONLY YOU can dig you out of this ‘hole’ you’re in. You may conduct more research about your next personal trainer or eating plans and execute that better.
I strongly believe that ‘fear’ is one of the major drivers of your enemy. Fear of overworking, rejection, criticism or failure drives your enemy to inflict damage on your success. I know very well.
A while ago, I ran a promotion for a special occasion and had made up some special gift certificates which unfortunatey had sales levels low. I’ll admit it was a last minute idea and I wanted to ride a trend and I spend about 10 days promoting it. I used social media, within my office space and my clients. I took a chance and made a little profit. But for the time and monetary investment I had to sell more. I was running out of time and the trending special occassion was happening soon so I hustled. I walked door to door of retail stores looking to sell off my remaining products. It was a daunting task and obviously my enemy reared its head out and began pumping me with FEAR. Fear of rejection and fear of embarrassment were drilled into my head, my ears and my body. But I ‘centred’ myself and visualised my success and the absolute need to do this not only for sales but for me to break my enemy. I had to. It was my fault for this result. It wasn’t my wife’s or company’s fault. I had to take responsibility. I added extreme value to the task, I made it as if it was a ‘LIFE OR DEATH situation.
Thinking back I had about 11 certificates remaining and I had 3 different pricing levels. I approached 12 stores and I sold only three certificates. Two were worth $49 while the other was worth $349. Everytime I delivered my pitch and was rejected, I kept refining the pitch and noting down the reasoning behind refusal to purchase. I learnt every single time. And the more I exercised this muscle, the more I dominated my fear. In a space of approximately 80 minutes, I successfully closed 3 deals equaling $447. Not bad. But the WIN was that I challenged myself to open myself up for rejection, embarrassment and work. I won. I was bloody physically, mentally and socially exhausted. I had never done anything like this. But I pushed myself and overcame MY ENEMY.
DOMINATE YOUR ENEMY
Dominate you. Forget the naysayers and the dream suckers. Their words should not hurt you but they can influence you. By allowing yourself to listen to their words you can ultimately condition your way of thinking either in a positive or negative way. But if you can actively filter out any rubbish you are told and learn how to lock up your enemy and throw away the key then you need to do these 3 things:
1. IMMERSE yourself in your mission
You must not forget the “WHY” of what you do. It is the WHY and WHAT which drives your success. If you forget the mission then you’ve lost. Whether the goal is to increase cash flow, get fit or get promoted, you must IMMERSE yourself in this. Surround yourself with your strategic success plan, hints and reminders of your mission, you can do this by having phone reminders, wall posters and computer wallpapers. Whatever. You do whatever it takes to STICK TO YOUR MISSION.
2. KILL YOUR FEAR
Kill your fear. You must understand your fear and keep it close to your heart. I want you to actively say your fear in front of the mirror – see yourself admitting the fear. I want you to be hard on yourself and see yourself as a silly fool for having this fear. I want you to move your body, clap, shout and jump – mix in physical psyching up. Basically shake out your fears. Be angry at your fears but be excited about the amazing things you’re going to do for success. You’ll do whatever it takes.
This is how I start my day. Before I step out of my bathroom and head off to attack my day, I always psych myself up in front of the mirror.
So you’ve got the plan, you’ve psyched yourself up and now you MUST execute. You must complete the mission. VISUALISE and create value to the task. Create urgency and importance by imagining whatever is most important to you in your life is in jeopardy. I always use visualisation of my life at risk, disappointment from my wife and daughter or my business will collapse if I don’t do this. Yes, I’m being hard on myself but if I don’t create a sense of urgency and absolutely NEED to do then I won’t crush the task and the fear.
Are you finding this quite intense? Good. It’s supposed to be. I want you to finish this article feeling pumped and nervous about doing the above 3 steps. YOU MUST DO WHATEVER IT TAKES. Stop living oppressed, safe and comfortable. Embrace your dreams by kicking the shit out of your fear. You are where you are because of you, not anyone else. Take responsibility.